(1920-1939)
The Art Deco fashion era was the appropriation of art deco design. It made its first appearance in the works of Paris' courtiers. Different from other periods in fashion history, this era is made up of two phases. The first runs from 1910 to 1924 and the second phase from 1924 to 1930. Determined to set the example for the new fashion look, this period would produce the works of some of the worlds most talented art deco jewelry and fashion designers. The first phase of the Art Deco era was introduced with an understated style and modern approach led by acclaimed fashion designer Paul Poiret.
In 1908, Paul Poiret attained notoriety with the launching of his slim, and simple high waisted line. His obsession with oriental styles and his use of incandescent color schemes distinguished him from the courtiers of old and gained him esteemed status among the elite in fashion society. Unwillingly Poiret would have to share the center stage with other great designers such as Jeanne Lanvin, Lucile, and the Callot Sisters.
The second phase of the Art Deco era began in 1924 and along with it came an explosion of paramount designers whose influence are obvious till this day. The new generation of fashion designers would emerge with a more liberal form of fashion design. Designers such as Jean Patou and Coco Chanel would incorporate elements of Sonia Delaunay's extreme Orphic cubist designs in there works. This second phase would also see the development of Madeleine Vionnet's versant 
bias cut, and the first ready-to-wear line, from a couture salon by Lucien Lelong. This period of fashion would end with the lowering of the hemline by Patou in 1929.
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